What Our Planet Soap Co Logo Represents
We finally received the official trademark for our logo, and I want to share with you how special it is. It was created for us by Oliver Russell and Brandon Stoker, and I love it more every day.
Of course its circular shape represents our planet Earth, but it's much more. The 3 concentric lines show that Earth is the 3rd planet from the sun (the small circle), but more importantly represent the ripples of our individual behavior. The arcs overlap because everything we do affects each other. And when we cooperate, in the middle, the arcs create a tri-leafed plant, which represents life.
I see all this, every time I look at our branding. It truly captures our philosophy.
Earth is our only home. It's OUR planet. Act like it.